From TiVo, better data on ad skipping

TiVo may have the answer. The DVR maker is offering buyers data on viewing on some of its digital video recorders that would reveal just how much ad-skipping does take place. But the information is new, and it could take buyers many months to analyze. That means it probably won’t become a tool for negotiations until next year’s upfront.

An article on how DVRs impact TV ratings, and how TiVo’s Stop||Watch service can provide the most detailed information on actual viewing patterns.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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