Interpublic Subscribes to TiVo Stop||Watch(TM) Ratings Service

Posted on Monday, April 23, 2007 by MegaZone

TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that the Interpublic Group of Companies (NYSE: IPG), one of the world’s leading organizations of advertising agencies and marketing services companies, has purchased a corporate subscription to the TiVo Stop||Watch ratings service. The subscription, which will be funded through the Interpublic Emerging Media Lab and participating media agencies, allows for the company’s media specialist agencies, including MAGNA Global, Initiative and Universal McCann, to have full access to the TiVo Stop||Watch ratings service and research.

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