Starcom USA Purchases Subscription to New TiVo Stop||Watch Ratings Service

Media planning and buying company, Starcom USA, and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced that Starcom is the first media agency to purchase a subscription to the brand new TiVo Stop||Watch(TM) ratings service, a new offering from TiVo which provides the industry’s first comprehensive second-by-second program and commercial ratings research service designed to better understand timeshifted viewing. TiVo’s new Stop||Watch service includes monthly reports of program and commercial viewership data by network, daypart, genre and pod position.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
This entry was posted in Press Release, TiVo. Bookmark the permalink.