CBS Marketing Group Launches Two-Week Special Super Bowl Campaign Exclusively With TiVo

Posted on Thursday, January 25, 2007 by MegaZone

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), and CBS today announced the launch of a special two-week Super Bowl campaign that will leverage TiVo’s Emmy-award winning interactive advertising features to promote SUPER BOWL XLI and its Super Monday line-up, including the new CBS comedy RULES OF ENGAGEMENT. The Gold Star Sponsorship will feature exclusive content for RULES OF ENGAGEMENT and CRIMINAL MINDS and TiVo will offer a One-Click Record from a Showcase, allowing TiVo subscribers to schedule a recording of not only SUPER BOWL XLI, but to also set up a Season Pass to record the entire Monday night CBS comedy line-up. This two-week campaign will air through Tuesday, February 6.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
This entry was posted in Press Release, TiVo. Bookmark the permalink.