CBS Marketing Group Launches Two-Week Special Super Bowl Campaign Exclusively With TiVo

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), and CBS today announced the launch of a special two-week Super Bowl campaign that will leverage TiVo’s Emmy-award winning interactive advertising features to promote SUPER BOWL XLI and its Super Monday line-up, including the new CBS comedy RULES OF ENGAGEMENT. The Gold Star Sponsorship will feature exclusive content for RULES OF ENGAGEMENT and CRIMINAL MINDS and TiVo will offer a One-Click Record from a Showcase, allowing TiVo subscribers to schedule a recording of not only SUPER BOWL XLI, but to also set up a Season Pass to record the entire Monday night CBS comedy line-up. This two-week campaign will air through Tuesday, February 6.

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