Lexus Enters Comprehensive Advertising Agreement With TiVo

TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Lexus has signed an upfront advertising commitment that allows for Lexus to capitalize on all of TiVo’s advertising platforms and research solutions. Lexus, known for retaining a high percentage of new-vehicle purchasers, in order to better engage its target audience, has renewed their agreement to utilize TiVo’s interactive and targeted advertising solutions, including the Gold Star Sponsorship on TiVo Central, Program Placement, Product Watch, and a Custom car configurator Application.

People scoff at TiVo’s ad revenue, but they must be doing something right to keep attracting premium brands to their solutions.

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MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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