Sonopress to Join HD DVD Promotion Group


Jan 9, 2007 06:25 ET

Sonopress to Join HD DVD Promotion Group

GÃœTERSLOH, Germany, January 9/PRNewswire/ — Sonopress, a subsidiary of the arvato storage media group, has joined the HD DVD Promotion Group. With this step the international media manufacturer continues its efforts in research, development and the production of next generation formats.

Sven Deutschmann, CEO of Western Europe at Sonopress, says he is looking forward to working together with the HD DVD Promotion Group: “We will be able to contribute valuable expertise in technology. In close cooperation with the other members of the HD DVD Promotion Group from all segments of the industry, we will develop marketing strategies for the HD DVD format and establish it on the market.”

“We are pleased to welcome Sonopress, one of the world’s leading disc replicators, to the HD DVD Promotion Group”, says Yoshihide Fujii, Corporate Senior Vice President and President & CEO of Digital Media Network Company at Toshiba Corporation, and Chairman of the HD DVD Promotion Group. “HD DVD is taking its first steps into the European market, and has already won endorsement and support from a wide range of industry leaders. The support of Sonopress underlines the growing support for HD DVD, and points to a healthy future in the market place”.

Since the summer, Sonopress has been producing HD DVDs for several customers and also offers authoring services. A current project is the HD DVD titled “All The Goals FIFA World Cup Germany 2006″ by ILC and PIAS.

Sonopress, an arvato AG subsidiary based in Gütersloh, is one of the world’s leading manufacturers of data and information carriers. Sonopress, which started out in 1958 as a pressing plant for vinyl records, now boasts expertise in all standard digital data carriers (DVD Video, DVD Audio, SACD, CD Audio, CD-ROM, DVD music, DualDisc and DVD plus) and is a one-stop shop offering a full range of services, including pre-mastering, optical mastering and replication, packaging, warehousing and distribution. Sonopress produces more than six million data carriers worldwide every day for a renowned international clientele. Sonopress has a network of over 4,000 employees worldwide, whose primary concern is customer satisfaction. Further information please visit:


Simone Biermann
Tel. +49-5421-801938

About HD DVD Promotion Group

The HD DVD Promotion Group promotes the commercialisation of HD DVD hardware and software. The group was founded in December 2004 by the Toshiba Corporation and the partner companies NEC, Memory-Tech and Sanyo. Numerous well-known enterprises from the industry have since joined the group. The HD DVD Promotion Group aims to strengthen the market position of the HD DVD format. In addition, the interest group provides members with a seminar to exchange views on marketing strategies and develop different approaches aimed at promoting wider acceptance of the format.

Source: Sonopress GmbH

Contact: Simone Biermann,, Tel. +49-5421-801938

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