This is interesting

I’d never heard of ‘One True Media’ until TiVo’s recent announcement of a partnership to allow access to OTM content via the TiVo. Well, I guess OTM is getting some industry attention:

PRNewswire release…

Dec 4, 2006 08:00 ET

NBC Universal Chooses One True Media to Power Online Video Creation for TV and Web

With and One True Media, Viewers Can Contribute to the National TV Show and Be a Star

REDWOOD CITY, Calif., Dec. 4 /PRNewswire/ — One True Media (, an online video service that helps people turn their photos, video and music into online videos, announced today that NBC Universal has chosen One True Media to power viewer video creation and submission for the newly announced “iVillage Live” (M-F, 12:00 pm ET/PT) daytime talk show. “iVillage Live” is a new form of interactive talk show in which viewers can become the stars. “iVillage Live” is available simultaneously on air, online and in front of a live studio audience and launches today on NBC owned and operated stations, Bravo and

“Everyone has a story to tell and more and more they want to tell it through pictures and video. By integrating One True Media with the ‘iVillage Live’ website, we are giving consumers everywhere the ability to tell their story with video and see it on TV,” said Mark Moore, CEO, One True Media. “We are excited to be working with NBC to give their viewers the chance to star on the big screen in their own living room, or just have fun critiquing those who do!”

“iVillage Live” is the first interactive daytime talk show that lets viewers direct the action through live chat, daily polls and comments as well as video submissions,” said Steve Schwaid, SVP of News & Programming for NBC Universal Stations. “Working with One True Media assures us that our viewers will have a fun, easy experience participating in the show and on the site, sharing their stories with the ‘iVillage Live’ community.”

“iVillage Live” will encourage viewers to submit their own videos and commentary around topics on the show, such as parenting, fitness and entertaining.

One True Media’s video creation process requires no software downloads so with a few clicks of the mouse to upload photos and video, iVillage members will be off and running. Once completed, users can submit their video to the “iVillage Live” production staff or post them on in many of the compelling forums. “iVillage Live” staff will inform viewers if their video has been accepted onto the show.

One True Media also enables consumers to share their video creations by emailing them to friends, posting on popular video sites such as YouTube, Google Video, and MySpace, and even sending them to friends and family through TiVo for TV viewing. Additionally, consumers can purchase high quality personalized DVDs of their videos and a wide variety of products featuring their photos, such as books, mugs, posters, magnets and puzzles.

About One True Media

One True Media makes everyone a creator. The company offers an exciting new service for friends and families to easily create and share their priceless photos and videos on the web. One True Media focuses on the creative process, making it fun to tell and share video stories set to music with the most important network you have — your friends and family. One True Media offers an unmatched experience combined with a rich array of sharing options through email, websites and TiVo, as well as being able to order physical copies on personalized DVDs. Users can also purchase a wide variety of products featuring their photos, such as books, mugs, posters, magnets and puzzles. Learn more about One True Media at

Source: One True Media

CONTACT: Erika Shaffer, SutherlandGold Group, +1-206-972-5514,, for One True Media

Web site:

So now NBC is also using OTM as a channel for user submitted content.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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