Comments on: TiVo Launches New Advertising Solution; ‘Program Placement’

By: stile99

stile99 — Wed, 29 Nov 2006 21:26:17 +0000

Oh yeah, definitely not a burden on these old eyes. Just saying she’s totally not as funny (to me) as she appears to think she is.

By: mrmac14

mrmac14 — Wed, 29 Nov 2006 07:04:33 +0000

Amen to Veronica, but Molly is ok to look at.

By: stile99

stile99 — Tue, 28 Nov 2006 21:04:45 +0000

More Veronica Belmont. She’s funny. And cute.
Less Molly Wood. She isn’t.
More Brian Cooley. He’s hella funny. And cool.

By: pheltzer

pheltzer — Tue, 28 Nov 2006 19:40:56 +0000

The big difference is that (Using your example) Lexus is using a shotgun approach hoping to reach a certain demographic by paying NBC to air a commercial during ER. As we all know thanks to DVR’s the odds of that commercial have gone down. It sounds like this new feature is TiVo saying to Lexus… “Look your target demographic is probably recording ER and fast forwarding through the commercials… slip us a couple of bills and we’ll tack your commercial on at the end, maybe let you do a little interactive spot.” This would seem to completely go around the broadcaster to me. They’re not part of this equation. The network isn’t giving up any of their airtime for this ad so they shouldn’t get compensated… of course this then runs into a huge grey area as to whether this becomes rebroadcast for commercial purposes… but that’s a whole other issue.

By: mhaithaca

mhaithaca — Tue, 28 Nov 2006 19:30:56 +0000

I think there’s a subtle difference between Lexus paying TiVo to tag a Lexus ad that happens to be running in “ER” for those who want more than the 30-second spot can offer, and Lexus paying to add an entirely new Lexus ad to the end of “ER” for the sake of getting “ER” viewers.

By: megazone

megazone — Tue, 28 Nov 2006 19:20:42 +0000

Good question – but I don’t think so. Cable companies have put banner ads in their UI and they don’t pay networks for their eyeballs. And TiVo already has the pop-up links that appear over ads and they don’t pay the networks for the surrounding show which brings in the viewers.

By: mhaithaca

mhaithaca — Tue, 28 Nov 2006 19:11:01 +0000

Are the networks and/or studios going to demand a cut of revenue that comes from tacking an ad onto the end of their show? Are they entitled to, if it’s their show that delivered the eyeballs?