TiVo (NASDAQ: TIVO), the creator of and leader in television services for digital video recorders (DVR), today announced a first-of-its-kind multi-faceted partnership with International Creative Management and its global branded entertainment division. One of the world’s leading talent and literary agencies, ICM will provide TiVo subscribers with TV show and film recommendations personally selected by some of the most well-known Hollywood actors and directors. Subscribers will then have the ability to have this content automatically recorded on their TiVo boxes. As part of this agreement, TiVo and ICM will work to develop a host of additional applications.
I can see how this would be interesting for some users, but I don’t really tend to follow ‘stars’ or care about what they watch. Now, maybe if Alton Brown were one of their Gurus, I might.