Posted Wednesday, October 18th, 2006 at 02:12 by MegaZone. Filed under TiVo
Nielsen has begun measuring playback on digital video recorders, and the first results are handing a big lift to some of TV’s top shows.
The dramatic boost some shows received indicates just how much of a paradigm shift DVRs are, even at their current low market penetration. DVRs are going to create huge changes in how networks program their shows.
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October 17th, 2006 at 23:14
Yay! You know, *ages* ago, when TiVo first revealed that it was reporting more info than it said it was, a lot of folks were mad about the invasion of privacy, but I was happy - it was like being a Nielsen family! Finally, the nerds have a voice!
October 18th, 2006 at 01:56
I’m not sure that this is accurate. I was under the impression that TiVo and Neilsen did not have an agreement and were competing for data services. From what I understand there is controversy surrounding how Neilsen is calculating the ratings whereas TiVo provides second by second aggregate analysis. I could be wrong, but I think this may be a case where DVR is being confused as a TiVo and we all know that there is a big difference.
Davis
October 18th, 2006 at 02:05
TiVo and Nielsen have had an agreement for quite a while now. The first phase was an opt-in program where random TiVo owners were asked if they were willing to be Nielsen families. Instead of getting a Nielsen box the TiVo is used to gather viewing data. I believe it has expanded a bit since then to use more of TiVo’s data.
October 18th, 2006 at 15:15
Out of curiousity, is there any way you could opt in as as Nielsen family as the TiVo has the ability to transmit the data anyway?
October 18th, 2006 at 15:59
No, you have to be one of the invited households. Nielsen picks who they want and invites them, otherwise they could get games by fans of a specific show opting in, etc.
October 19th, 2006 at 12:13
Do we know how many active TiVo/Nielsen households exist?
October 19th, 2006 at 17:07
I’m not sure, I vaguely remember 10,000 at one point but that could be my faulty memory.