Adults in DVR Households Read More, Surf More and Watch TV More

Posted on Thursday, August 17, 2006 by MegaZone

According to the latest data from Mediamark Research, 8.6% of U.S. adults reported having a DVR in their household. That percentage rose to 11.2% of adult households in the Spring 2006 release. (March 2005 to early May 2006.) The report summarizes that U.S. adults whose households have a digital video recorder are more upscale than those that do not and are more likely to be heavy readers of magazines and newspapers. They are also heavy users of the Internet.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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  • trinsf

    We’re not just smart and rich, we’re also all very pretty and of course popular, and we vote the right way. (Whatever way that is.)

    *preen preen*