Sony Media Software Unveils Blu-print(TM) for Advanced Blu-ray(TM) Disc Authoring

PRNewswire…

Aug 1, 2006 12:58 ET

Sony Media Software Unveils Blu-print(TM) for Advanced Blu-ray(TM) Disc Authoring

Application Provides Streamlined Development for New High-capacity DVD Format

MADISON, Wisc., Aug. 1 /PRNewswire/ — Sony Media Software, a leading provider of professional video and audio editing software applications, has announced the availability of Blu-print(TM), a complete and cost-effective software solution for use in authoring DVD’s in the new Blu-ray(TM) format.

The Blu-print authoring application, developed by Sony Pictures Entertainment, runs on most high-end Windows-powered workstation and enables postproduction facilities and movie production studios to utilize the advanced features of the BD-ROM format. In addition to ensuring proper encoding, users can use Blu-print to create menu navigation for their Blu-ray discs and utilize the advanced features of the format such as BDMV (Blu-ray(TM) Disc Movie) “popup” menus and BD-J (Blu-ray(TM) Disc Java) interactivity.

Don Eklund, executive vice president, advanced technologies, Sony Pictures Home Entertainment remarked, “We are delighted that Blu-print can finally be made available to all interested customers for commercial use. Extensive experience gained through years of DVD and UMD production at Sony Pictures has been used to design and develop a powerful tool that can satisfy demanding production environments while providing an easy-to-use user interface. Blu-print is now in use at SPE and other premier authoring facilities and has been used to create the BD-titles in the market today.”

“The Blu-print application effectively unlocks many of the most advanced Blu-ray functions and capabilities, providing producers of the new disc format with a comprehensive resource for developing higher quality projects than ever before,” said Dave Chaimson, vice president of marketing, Sony Media Software. “This software-based solution helps to streamline the authoring process and allows Blu-print integration within a production facility’s existing workflow process.”

Blu-print is now available for $50,000 per license. A free 30-day trial is available by request. Sony Media Software also provides technical support and maintenance agreements for Blu-print at the Gold (6 months – $7,500) and Platinum levels (1 year – $10,000).

For additional information regarding Blu-print, please email Sony Media Software at blu-print_sales@sonymediasoftware.com or call toll-free 866-650-7768 in North America or +1-608-204-7713 international. More information on Sony Media Software’s professional audio and video solutions is available at http://www.sonymediasoftware.com/.

About Sony Media Software

Sony Media Software inspires creative expression with its award-winning line of products for digital video, music, DVD, and audio production. Sound Forge(R), ACID(R), and Vegas(R) software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts. These signature product lines continue to advance the art of providing powerful, accessible tools to unleash the imagination. Today, there is a Sony Media Software application for every level of expertise, including a full line of consumer software based on the company’s professional applications. In addition, Sony Media Software produces the extensive Sony(R) Sound Series collection of royalty-free loops and production music, Sony Pictures Sound Effects Series exclusive sound effects, Vision Series video creation assets, as well as www.ACIDplanet.com(R), the internet’s premier site for independent music and video artists. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices including the PSP(TM) (PlayStation(R)Portable) and Sony Ericsson mobile phones. Sony Media Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, students and educators, hobbyists and enthusiasts, and young children exploring music creation.

Source: Sony Media Software

CONTACT: Brent Marcus, brent_marcus@bhimpact.com, or Dior Brown,
dior_brown@bhimpact.com, both of Bender/Helper Impact, +1-310-473-4147, for
Sony Media Software

Web site: http://www.sonymediasoftware.com/

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