TIVO LAUNCHES AUDIENCE RESEARCH AND MEASUREMENT (ARM) DIVISION

Posted on Wednesday, July 26, 2006 by MegaZone

TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the creation of TiVo Audience Research and Measurement (ARM), a division of the Company which will offer advertisers and advertising agencies, for the first time, second-by-second data and analysis on DVR viewing of advertising content.

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