Sony Unveils First Blu-ray Disc Drive Burner


Jul 18, 2006 17:00 ET

Sony Unveils First Blu-ray Disc Drive Burner

Burns Up to 50 GB of Data and Keeps Video in Native HDV 1080i

NEW YORK, July 18 /PRNewswire/ — Sony Electronics today unveiled its first internal Blu-ray Disc(TM) (BD) rewritable drive for the computer aftermarket.

The new drive (model BWU-100A) supports up to 50 GB of data on BD-R (write once) or BD-RE (rewritable) discs or up to four hours of high-definition video using HDV 1080i on a BD-RE 50GB disc. The new drive is capable of burning a full 25GB disc in about 50 minutes.

For personal content captured on a HDV camcorder, the BD drive is optimized for keeping the video in the native HDV 1080i for playback on home players compatible with BD-AV format and PCs with BD drives installed.

Sony’s BD drive also supports recording of standard single layer 4.7GB DVD+/-R/+/-RW/RAM discs, 8.5GB DVD+R Double/Dual Layer Discs, and CDs, making it a multi-format burner.

“Now consumers, professional videographers and filmmakers can store, record and experience the highest capacity of high-definition video available — from capture to playback,” said Bob DeMoulin, marketing manager for branded storage products in Sony Electronics’ IT Products Division. “Our Blu-ray Disc drive represents a significant leap in storage technology.”

The BWU-100A drive comes bundled with the CyberLink BD Solution(R) from CyberLink Corporation, which provides a complete software application for capturing, authoring, editing and burning high-definition personal content captured by a HDV 1080i format camcorder onto BD discs. Video can also be “down-converted” to standard-definition resolution for burning onto DVDs.

The internal drive features an IDE (ATA/ATAPI) interface and standard 5.25-inch form factor for easy installation inside a PC.

Availability and Pricing

The recordable/rewritable drive will be available in August for about $750. Pre-orders are now being accepted at

Sony BD/DVD/CD rewritable drives are sold direct through, at Sony Style retail stores nationwide (, at authorized resellers and retailers across the country, through mail order catalogs, and by select online shopping sites.

Source: Sony Electronics Inc.

CONTACT: Jon Piazza of Sony Electronics Inc., +1-858-942-3825,; or Kristin Hehir of The Hoffman Agency,
+1-408-975-3098,, for Sony Electronics Inc.

Web site:

Web site:

Web site:

NOTE TO EDITORS: For more information about Sony’s BD/DVD/CD burners, consumers can call (800) 352-7669, or visit Sony’s web site at or Product information and images for the press can also be found on Sony’s news and information web site at

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
This entry was posted in Blu-ray/HD DVD, Press Release. Bookmark the permalink.