Jul 18, 2006 17:00 ET
Sony Unveils First Blu-ray Disc Drive Burner
Burns Up to 50 GB of Data and Keeps Video in Native HDV 1080i
NEW YORK, July 18 /PRNewswire/ — Sony Electronics today unveiled its first internal Blu-ray Disc(TM) (BD) rewritable drive for the computer aftermarket.
The new drive (model BWU-100A) supports up to 50 GB of data on BD-R (write once) or BD-RE (rewritable) discs or up to four hours of high-definition video using HDV 1080i on a BD-RE 50GB disc. The new drive is capable of burning a full 25GB disc in about 50 minutes.
For personal content captured on a HDV camcorder, the BD drive is optimized for keeping the video in the native HDV 1080i for playback on home players compatible with BD-AV format and PCs with BD drives installed.
Sony’s BD drive also supports recording of standard single layer 4.7GB DVD+/-R/+/-RW/RAM discs, 8.5GB DVD+R Double/Dual Layer Discs, and CDs, making it a multi-format burner.
“Now consumers, professional videographers and filmmakers can store, record and experience the highest capacity of high-definition video available — from capture to playback,” said Bob DeMoulin, marketing manager for branded storage products in Sony Electronics’ IT Products Division. “Our Blu-ray Disc drive represents a significant leap in storage technology.”
The BWU-100A drive comes bundled with the CyberLink BD Solution(R) from CyberLink Corporation, which provides a complete software application for capturing, authoring, editing and burning high-definition personal content captured by a HDV 1080i format camcorder onto BD discs. Video can also be “down-converted” to standard-definition resolution for burning onto DVDs.
The internal drive features an IDE (ATA/ATAPI) interface and standard 5.25-inch form factor for easy installation inside a PC.
Availability and Pricing
The recordable/rewritable drive will be available in August for about $750. Pre-orders are now being accepted at sonystyle.com.
Sony BD/DVD/CD rewritable drives are sold direct through sonystyle.com, at Sony Style retail stores nationwide (www.sonystyle.com/retail), at authorized resellers and retailers across the country, through mail order catalogs, and by select online shopping sites.
Source: Sony Electronics Inc.
CONTACT: Jon Piazza of Sony Electronics Inc., +1-858-942-3825,
firstname.lastname@example.org; or Kristin Hehir of The Hoffman Agency,
+1-408-975-3098, email@example.com, for Sony Electronics Inc.
Web site: http://www.sonystyle.com/
Web site: http://www.sonystyle.com/retail
Web site: http://www.sony.com/news
NOTE TO EDITORS: For more information about Sony’s BD/DVD/CD burners, consumers can call (800) 352-7669, or visit Sony’s web site at www.sony.com/dvdburners or www.sony.com. Product information and images for the press can also be found on Sony’s news and information web site at www.sony.com/news.