TIVO INTERACTIVE TAGS INCREASE BMW’S VISIBILITY ON SPEED’S TEST DRIVE

Posted on Tuesday, June 20, 2006 by MegaZone

TiVo Inc. (NASDAQ: TIVO), the creator and the leader in advertising solutions and television services for digital video recorders (DVRs), today announced the first advertiser to use TiVo’s exclusive interactive advertising features in a television program. Previously, TiVo’s interactive advertising features have been used only in advertisements and promotions, not within a television program. This innovative and interactive advertising enhancement opens up more opportunities for advertisers to extend their in-program product integration.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
This entry was posted in Press Release, TiVo. Bookmark the permalink.