TIVO LAUNCHES TELEVISION’S NEW ADVERTISING SEARCH PRODUCT

Posted on Monday, May 8, 2006 by MegaZone

TiVo Inc. (NASDAQ: TIVO), the creator and leader in advertising solutions and television services for digital video recorders (DVRs), today launched its new advertising search product named ‘TiVo Product Watch’ which offers advertisers an innovative new way to reach TiVo subscribers who are actively looking for products (“In Market”) with advertising content and information. At launch, TiVo Product Watch will deliver targeted, relevant advertising content, from more than 70 advertisers and 100 leading brands, from up to five different product categories including Automotive, Entertainment, Financial, Lifestyles, and Travel and Leisure.

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