Imation Supports HD DVD and Blu-Ray Optical Media Formats

From PRNewswire…

Jan 4, 2006 08:01 ET

Imation Highlights ‘Smart Choice’ Storage Options for 2006

Imation Delivers Uniquely Designed, User-Friendly Products to Easily Capture, Store and Share Digital Files

LAS VEGAS, Jan. 4 /PRNewswire-FirstCall/ — Do you frequently wonder if you purchased the right media for recording data files, music or videos from your computer or DVD recorder? Do you often wonder if the product you bought will continue to work if your kids get ahold of it? Do you want a product that’s easy to use, is sleek and complements your lifestyle? Don’t fret. Imation Corp (NYSE:IMN) is here to help create a more positive experience that will help you to make a smart choice every time.

In launching its new “Smart Choice” storage options, Imation offers exceptional value to its customers: high-quality data storage products at a reasonable price. Plus, new color-coded “at-a-glance” packaging, indicating different CD and DVD formats and flash drive capacities, make buying decisions simpler and more efficient.

Check out Imation’s full line of optical media, USB flash drives and micro hard drives at the Digital Experience! showcase Jan. 4, 2006 at the Bellagio Hotel, prior to the 2006 International Consumer Electronic Show (CES) in Las Vegas, which will include a special sneak peek at new optical and flash products to be introduced in 2006. The award-winning Imation Micro Hard Drive will also be featured at the 2006 International CES Innovations Plus exhibit at the Sands Expo and Convention Center, booth #72444, on Jan. 5 through Jan. 8.

“We focus on staying in front of our customers ever-changing needs with solutions that make a difference in their busy lives. When it comes to making the smart choice about saving and sharing digital creations, we’re a company customers trust,” said Tom Lally, U.S. executive director of sales and marketing, Imation. “And other experts are acknowledging our high-quality products as well. For example, our Micro Hard Drive was recognized as a CES Innovations Design and Engineering Awards Honoree.”

Padlock High-Capacity Information with the Award-Winning Micro Hard Drive

Recently selected as a 2006 Innovations Design and Engineering Awards Honoree at the International CES Press Preview, the Imation Micro Hard Drive is a padlock-like storage device containing a unique, integrated locking USB cable that can be used to clip the device to a belt loop or briefcase. The Imation Micro Hard Drive is the smart choice for on-the-go users. Featuring a shock-resistant metal case and rugged design, the Imation Micro Hard Drive utilizes the world’s smallest hard disk drive, measuring smaller than the size of a quarter. This sleek storage device is small, durable and portable enough to take virtually anywhere and yet powerful enough to quickly and easily store high-capacity presentations, graphics, photos, music or e-mails.

The Imation Micro Hard Drive is compatible across PC, Mac and Linux operating systems and securely locks all files with 128-bit encryption, providing maximum file security and preventing unauthorized access. Imation Security Manager file synchronization software for Windows and Mac creates a backup copy of data and automatically synchronizes the copies to provide easier access to previous versions. A software upgrade featuring enhancements such as a streamlined user interface, makes protecting and restoring files even easier, and modifications to make the device compatible with Mac OS X Tiger software can be downloaded in January for both the 2GB and 4GB drives at .

The Micro Hard Drive is available in 2GB and a new 4GB capacity through authorized Imation distributors for a manufacturer’s suggested retail price (MSRP) of $159 and $189, respectively. Additional information can be found at .

Imation Supports HD DVD and Blu-Ray Optical Media Formats

Among the leaders of early participants in product testing and certification of both HD DVD and Blu-ray formats, Imation is completing technology developments and final product refinements for single layer and double layer advanced formats. Imation plans to begin shipping HD DVD and Blu-ray recordable optical media to coincide with drive and recorder market availability, with plans to utilize a hard coat protective disc coating with both formats.

Throughout the year, Imation plans to launch the BD-RE (rewritable) and BDR (recordable) 25GB single layer and 50GB double layer Blu-ray formats and HD DVD-R (recordable) and HD DVD-RW (rewritable) 15GB single layer and 30GB double layer HD DVD formats. Specific dates of availability and pricing will be announced as the products are launched. For more information, go to .

Explore the Possibilities with the Swivel Pro Flash Drive

The next generation of Imation flash drives, the Imation Swivel Pro Flash Drive, features the same innovative “never lose” swivel cap as the original Imation USB 2.0 Swivel Flash Drive along with some user-friendly enhancements. The Imation Swivel Pro features a more sophisticated design, including a “one step” swivel cap to protect valuable files, asymmetrical styling to effortlessly identify the top of the drive and make connection to the USB port even simpler, and an enhanced blue LED light that signals data transfer and connectivity from multiple angles. A quick release lanyard is also included, allowing for easier portability. Plus, optional public/private drive partitioning and password protection software, protecting data from accidental erasure or unauthorized access, is available for free download at .

The Imation Swivel Pro Flash Drive is available in five capacities ranging from 128MB to 2GB at authorized Imation distributors for MSRPs ranging from $24.99 to $199.99. Additional information on Imation’s Swivel Pro Flash Drives can be found at .

Color-Coded Flash Drives Make Capacity and Compatibility Decisions a Snap

Imation’s new color-coded USB 2.0 Swivel Flash Drives make it a snap for consumers to shop for and identify the smart choice in flash drives. Featuring brightly colored “never lose” swivel caps that not only protect the drive and the data saved on them, but also correspond with different capacities. The Imation colored flash drives are available in 32MB, 64MB, 128MB and 1GB capacities, with orange, lime green, blue and gray hued caps, respectively.

Imation’s color coded USB 2.0 Swivel Flash Drives are available at Target stores nationwide for MSRPs ranging from $15.99 for the 32MB capacity to $99.99 for the 1GB capacity. For information on Imation’s USB 2.0 Swivel Flash Drives, visit .

Make the Smart Choice by Choosing Imation CDs and DVDs

Imation CDs and DVDs offer exceptional value by providing high-quality optical media at a reasonable price. This makes Imation discs the smart choice for easily capturing, saving, transporting and sharing irreplaceable photos, videos and data files. In fact, Imation will replace the discs within 30 days of the original purchase if you’re not completely satisfied. Simply go to or call 1-866-219-4620 with any questions.

About Imation

Imation Corp (NYSE:IMN) is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. Additional information about Imation is available on the company’s website at , or by calling 1-888-466-3456.

Imation and the Imation logo are trademarks of Imation Corp. All other trademarks are property of their respective owners.

Source: Imation Corp

CONTACT: Mary Rawlings-Taylor of Imation Corp, +1-651-704-6796,, or Amy Bear Smith of Fleishman-Hillard, Inc.,

Web site:

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