What creature will succeed the couch potato?

Posted on Saturday, December 3, 2005 by MegaZone

For decades, the Nielsen Media Research audience measurement service has told networks and advertisers roughly how many people are watching, for example, ABC at 9 p.m. on a Wednesday. But as a growing number of people use TiVo or another service to record prime time shows for viewing later in the week or for watching on a laptop during a flight, the Nielsen ratings have gotten increasingly fuzzy.

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MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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