Nov 10, 2005 09:51 ET
Imation Readies HD DVD and Blu-ray Optical Media Formats
Company Will Deliver Both Formats With Scratch-Resistant Protective Coating
OAKDALE, Minn., Nov. 10 /PRNewswire-FirstCall/ — Imation Corp (NYSE:IMN) , a worldwide leader in removable data storage media, today announced it is finalizing the development of both HD DVD and Blu-ray optical recordable media, with plans to utilize its proprietary hard coat protective disc coating in the development of both formats. The ultra-durable, scratch- resistant hard coating is designed to protect the valuable memories and data that users will save on advanced optical discs.
With the rapid expansion of High Definition Television (HDTV) broadcasts and increasing use of high definition recorders creating valuable content, Blu-ray and HD DVD optical media provide the high capacity required for the vast quantity of information created in these new high definition formats — formats that allow users to record crystal-clear superior images as well as benefit from vast computer data storage capabilities.
With dedicated teams completing technology development and testing of both single layer and double layer advanced optical formats, Imation plans to begin shipping both HD DVD and Blu-ray products starting in the early part of 2006. Imation is a member of the Blu-ray Disc Association (BDA) and DVD Forum.
“The exacting standards and expertise needed to develop Blu-ray and HD DVD require focus and experience that few companies possess,” said Richard Weiss, vice president of research and development, Imation. “With over 25 years of experience in the optical field and our investments in the future of optical — more than $10 million in advanced optical research development and manufacturing in 2005 — along with our global distribution capabilities, we are in a solid position to deliver future formats when and where our customers want them. Our extensive experience in the optical market and dual-layer technology development ensures we can deliver superior quality media formats that meet and exceed our customers’ expectations. As the market develops, Imation’s investments will allow us to bring the advanced optical products that customers need.”
Throughout 2006, Imation plans to launch the BD-RE (rewritable) and BDR (recordable) 25GB single layer and 50GB double layer Blu-ray formats. Also in 2006, Imation plans to launch the HD DVD-R (recordable) and HD DVD-ReR (Re- recordable) 15GB single layer and 30GB double layer HD DVD formats. Specific dates of availability and pricing will be announced in early 2006. For more information, go to http://www.imation.com/ .
Imation Corp is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media.
Imation and the Imation logo are trademarks of Imation Corp. All other trademarks are the property of their respective owners.
Source: Imation Corp
CONTACT: Mary Rawlings-Taylor of Imation Corp, +1-651-704-6796,
firstname.lastname@example.org , or Amy Bear Smith of Fleishman-Hillard,
Web site: http://www.imation.com/