TiVo Launches Direct Response Interactive Advertising Program

TiVo Inc. (NASDAQ: TIVO ), a leader and the creator in advertising solutions and television services for digital video recorders (DVRs), today announced that five recognizable brands have agreed to use its innovative, next generation advertising technology solution for direct response programs. The five companies are: Ameriquest, E*TRADE FINANCIAL, Nautilus, Inc., Novartis, and Tylenol.

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