Comments on: TiVo tries rebate to lure subscribers http://www.gizmolovers.com/2004/08/09/tivo-tries-rebate-to-lure-subscribers/ TiVo, Slingbox, Android, Blu-ray Disc, and whatever other tech I feel like blogging about... Fri, 18 Sep 2020 20:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: megazonehttp://www.gizmolovers.com/2004/08/09/tivo-tries-rebate-to-lure-subscribers/comment-page-1/#comment-226 megazone Mon, 09 Aug 2004 09:53:28 +0000 http://www.tivolovers.com/2004/08/09/tivo-tries-rebate-to-lure-subscribers/#comment-226 IIRC it is a couple of hundred dollars all told for the 40 hour units for manufacturing, warehousing, etc. They're using the cell phone model - they sell the HW at a loss and require a service subscription.They're also planning to offer PPV video over broadband, etc. And they sell advertising, etc. The more boxes they have in the field the more revenue they'll get from add-on services, the more valuable their userbase is to advertisers, etc.And they're trying to get a strong foothold before cable box DVRs grab too much market, and also to reduce their reliance on DirecTV since that is looking a bit shaky. IIRC it is a couple of hundred dollars all told for the 40 hour units for manufacturing, warehousing, etc. They’re using the cell phone model – they sell the HW at a loss and require a service subscription.

They’re also planning to offer PPV video over broadband, etc. And they sell advertising, etc. The more boxes they have in the field the more revenue they’ll get from add-on services, the more valuable their userbase is to advertisers, etc.

And they’re trying to get a strong foothold before cable box DVRs grab too much market, and also to reduce their reliance on DirecTV since that is looking a bit shaky.

]]> By: davef3138http://www.gizmolovers.com/2004/08/09/tivo-tries-rebate-to-lure-subscribers/comment-page-1/#comment-225 davef3138 Mon, 09 Aug 2004 09:50:09 +0000 http://www.tivolovers.com/2004/08/09/tivo-tries-rebate-to-lure-subscribers/#comment-225 What is the actual cost of the hardware to Tivo? This seems risky... What is the actual cost of the hardware to Tivo? This seems risky…

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